PROJECTS

A collection of strategic, analytical, and creative work across marketing, research, and business initiatives.

MindBalance AI – Proactive Mental Wellness Platform

Designed an AI-powered mental health companion focused on burnout prevention and real-time emotional intelligence. Built full product architecture, TAM/SAM/SOM analysis, competitive landscape, monetization strategy, roadmap, and go-to-market plan.

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7NOW Delivery – Growth Playbook & Product-Led Strategy

Built a full-funnel growth strategy transforming 7NOW into a social-driven impulse commerce platform. Designed in-app social features, UGC referral mechanics, mood-based personalization, budget allocation, and success metrics framework.

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Chase Bank – Student Market Strategy & Competitive Analysis

Conducted a mixed-methods study analyzing student banking preferences, competitive positioning, fee sensitivity, and brand loyalty dynamics. Delivered actionable campus acquisition strategies and long-term retention recommendations.

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LinkedIn Product Breakdown & Strategic Evaluation

Analyzed LinkedIn’s product ecosystem, revenue streams, competitive positioning, and growth levers. Evaluated strengths, expansion opportunities, and product innovation pathways within the professional networking landscape.

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MoodMe x IKEA – Emotional Commerce Concept

Developed a customer-experience strategy for MoodMe software, integrating emotional AI insights into personalized product discovery. Designed customer journey flows, positioning strategy, and experiential retail enhancements.

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OWLIES – University-Wide Student Organization Competition

Led INFORMS at UTD in a university-wide student organization competition, driving strategic planning, event execution, member engagement, and brand positioning initiatives. Under my leadership, the organization ranked in the Top 5 student organizations campus-wide, recognizing operational excellence, growth, and impact.

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Red Bull – Experiential Branding & Growth Model

Explored Red Bull’s brand-driven growth engine, event marketing ecosystem, and community-building strategy as a sustained competitive advantage.

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Heineken & Reebok – Global Brand Strategy Analysis

Conducted comparative evaluation of two global brands, assessing positioning, differentiation, and expansion strategies across lifestyle and athletic markets.

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Toyota – Market Positioning & Competitive Strategy

Evaluated Toyota’s brand equity, market differentiation, and long-term strategic positioning within the automotive industry.

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Intro to COBOTS – Industrial Automation Analysis

Explored collaborative robotics integration within manufacturing environments. Assessed operational impact, scalability, and strategic adoption considerations.

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Graduate Marketing Leadership

Led structured strategic planning and growth analysis for organizational development, aligning branding, positioning, and engagement strategy.

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Consumer Perception Research Study

Designed and analyzed survey-based research to understand purchase drivers, brand perception, and behavioral influences impacting consumer decisions.

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Kimberly-Clark – Competitive Response Strategy

Analyzed industry pressures, cost structures, and brand positioning within the CPG sector. Developed structured strategic recommendations using SWOT and industry frameworks.

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ProZone Elite – Sports-Tech Startup Concept

Developed a startup concept including product definition, user segmentation, value proposition, revenue model, and launch roadmap. Focused on differentiation and scalable growth strategy.

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The Workings of Ad Agencies – Integrated Advertising Strategy Blueprint

Developed a full-spectrum advertising strategy framework mapping how modern agencies operate — from account management and brand strategy to media buying, production, and performance analytics. Designed a campaign concept for a Gen Z smart water bottle, including positioning, creative messaging, media allocation, KPI tracking, and ROI measurement.

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